“I think I’d like to be remembered as one who kept my priorities in the right order. We live in a changing world,but we need to be reminded that the important things have not changed, and the important things will not change if we keep our priorities in proper order.”
– S. Truett Cathy, Founder of Chick-fil-A
from the book “Eat Mor Chikin: Inspire More People”
Our marketing manager, Amy Phelps, recently attended a conference where she heard a presentation from Sara Storck, brand strategy manager at Chick-fil-A. As you can imagine, Amy came back inspired by the company’s story (and hungry for a chicken sandwich).
Many of you know the story. Chick-fil-A was founded by Truett Cathy, a Georgia native who was raised in poverty and developed a strong work ethic. He toiled for many years to build a restaurant business that today spreads across the United States and is one of the strongest brands in its industry.
Besides its unforgettable cow advertising, Chick-fil-A is known for quality food, clean restaurants and employees who are courteous and seem to care about delivering a good customer experience. Further, the Cathy family invests in the lives of young people through scholarships, leadership training and support of foster children.
And, of course, no matter how hungry you are for a chicken sandwich after church, you will never find a Chick-fil-A store open on Sunday. The restaurant has always set aside that day for employees to enjoy with families, attend church, relax or spend it however they choose. I believe it’s safe to say that, even after Truett Cathy’s death, the family continues to keep its “priorities in the right order,” as he wrote in his book.
I believe the same can be said for North Central. When people of this area formed the cooperative more than six decades ago, they weren’t necessarily organizing a telephone company — they were launching a business whose mission was to meet the needs of their
families and communities.
That has not changed. NCTC’s priorities were focused on service from the very beginning, and we have continued to keep those priorities in order. Our founders could not have envisioned the technology that is in use today. In an age of manual switchboards, the idea of voice conversations traveling along strands of glass as pulses of light would have seemed like science fiction to them. But fiber technology is a crucial part of helping us remain focused on those original priorities.
You see, as we build out our fiber network, we are doing more than providing the fast internet connections needed today. We are also delivering the technology to support economic development, telemedicine, education, small businesses and more well into the
These are the important things for you now and for the generation that follows. And these are our priorities at NCTC. Truett Cathy’s words are more true today than when he spoke them — we do indeed live in a changing world, but the important things have not changed.