Imagine if Ford built a car that could drive 10 times faster than the 10-year-old vehicle you are driving. Or what if Kenmore came out with an oven that could cook a casserole 10 times faster than it did a decade back? That seems a little far-fetched, don’t you agree?
In the telecom industry, this kind of incredible increase is old hat for us. The broadband internet service we sell is more than 300 times as fast as it was 10 years ago!
As we enter a new year, it’s always interesting to look back at where we were in years past. Ten years ago, we were proud to offer speeds of 1.5 Mbps or even 3 Mbps to our customers, and in most cases, that connection gave them everything they needed.
Now, in 2017, we can offer gigabit speeds — that’s 1,000 Mbps.
Why is this progress important? A study released in 2015 showed that adults spend twice as much time online now as they did 10 years ago, and teenagers spend three times as much time online as teenagers did a decade back.
And the changes go deeper than just time spent online. The way people are using their computers, tablets and other devices has certainly changed in that decade. Only a brave few were trying to stream movies in 2006 or 2007. Now, streaming has gone mainstream, bringing with it the huge demands for faster broadband speeds. Photos alone have led to a huge need for bandwidth. Instead of being stored in a shoe box in a closet, most of the photos taken in the last ten years are being published or stored online. If you think back to 2007, most music lovers still waited for CDs to get new music, whereas now we stream or download most of our songs.
Welcome to 2017 where we use our broadband connections to order pizza, buy groceries, collaborate with co-workers, sell products, learn new skills and connect with friends in ways we could barely imagine just a decade ago.
Just take a moment to think about how many ways you use the internet every day. In 2007, would you have guessed your life would be so “connected” ten years down the road? You probably wouldn’t have guessed then that we would be able to video chat with grandchildren, control our thermostats, monitor our health and turn on lights all by using our broadband connections.
In just the past five years, we’ve seen our network traffic explode as our members connect new kinds of devices to the Wi-Fi networks at their homes and businesses. However, even with all of these changes, NCTC still has customers who have been left behind. Some members have not upgraded their internet speeds in years. Are you one of them? As you’ll see on Page 12, having the proper broadband speed is the best way to ensure you are getting the most out of your devices. Our state-of-the-art network doesn’t do you any good if you are on a connection that isn’t adequate for your family’s needs.
Looking back on the past year and the past decade, I’m proud of what we’ve been able to accomplish at NCTC. I hope you will take a moment to evaluate your broadband needs and be sure you are taking full advantage of the robust network that is available to you. We have made these upgrades so that you, our customers, can enjoy a higher quality of life.